I still remember the first time I tried to scale a simple oversized tee design; I thought “large” was just a vibe, not a set of numbers. I ended up … Read more
Combing Removes the Short Fibres That Pill
I remember the first time I tried to launch my own line of heavy-weight tees. I was so stoked about my graphic designs that I barely even looked at the … Read more
Measure Around the Fullest Point, Relaxed
I still remember the first time I tried to scale up a screen print for a client; I’d spent weeks obsessing over the ink viscosity and the perfect heavy-weight blank, … Read more
One Sits on Top, the Other Sinks in
I still remember the first time I tried to launch my own little line of tees in that cramped, shared studio. I thought I’d nailed the design, but when the … Read more
Clothes Chosen for Falling Over Repeatedly
I was sitting in my shared studio last Tuesday, staring at a “limited drop” hoodie that cost more than my monthly rent, and I just couldn’t stop laughing. The branding … Read more
Voice Is What Survives Without the Logo
I was sitting in a cramped, humid shared studio last Tuesday, staring at a pile of “premium” blanks that felt more like recycled paper than actual cotton, and it hit … Read more
Most Start With One Design and No Plan
I still remember the smell of burnt plastisol ink and the headache that came from trying to press a design onto a “premium” heavy cotton tee that turned out to … Read more
It Started With Surf Shops, Not Fashion Houses
I was sitting in a cramped, humid studio last Tuesday, staring at a “luxury” hoodie that cost more than my monthly rent, and I couldn’t help but laugh. The stitching … Read more
Four Measurements Cover Most Purchases
I’ve spent way too many late nights in a cramped, ink-stained studio staring at a pile of expensive, wasted blanks just because a “size guide” didn’t actually account for how … Read more
One Screen Per Colour, Every Time
I still remember the first time I tried to launch my own little line in that cramped, shared studio—the smell of plastisol ink was so thick I could practically taste … Read more