I was sitting in a cramped, humid studio last Tuesday, staring at a pile of “premium” heavyweights that were supposed to be the backbone of a new drop. The marketing … Read more
Scarcity Manufactured on Purpose
I was hunched over my screen at 3:00 AM last Tuesday, watching a countdown timer tick down for yet another “exclusive” release, and I honestly just wanted to laugh. We’ve … Read more
Logos Grew, Shrank, and Grew Again
I was hunched over a heat press last Tuesday, staring at a batch of premium heavyweight blanks that had just been ruined by a poorly scaled graphic. The designer had … Read more
Have Somebody to Sell to First
I still remember the smell of fresh plastisol ink and the crushing weight of a $2,000 invoice for a shipment of heavyweight blanks that sat in my studio for six … Read more
Loops on the Inside, Smooth on the Outside
I remember sitting on the floor of my first shared studio, surrounded by half-printed blanks and a growing sense of pure frustration. I had just spent a ridiculous amount of … Read more
Print, Peel and Press
I still remember the first time I tried to scale up my little shirt project; I was sitting on a floor covered in plastic scraps, staring at a pile of … Read more
The Seam Should Sit Where Your Shoulder Ends
I was hunched over a heavy industrial Juki in my first shared studio space, surrounded by the smell of ozone and damp cotton, trying to figure out why a batch … Read more
Double It to Compare With a Body Measurement
I still remember the first time I tried to launch my own little print run; I spent weeks obsessing over “vintage washes” and “streetwear aesthetics,” only to receive a box … Read more
Digital Detail With Limits on Fabric
I still remember the first time I tried to launch a small run in that cramped, shared studio; I had spent weeks obsessing over a graphic, only to realize the … Read more
The Knit Behind Almost Every T Shirt
I still remember the first time I tried to launch my own line; I spent way too much money on what the supplier called “premium” blanks, only to realize they … Read more