I still remember the absolute sinking feeling in my stomach when I pulled my first “premium” heavy-weight batch out of the industrial dryer, only to realize I’d basically turned a … Read more
Author: Devon Achebe-Lindqvist
I have printed enough shirts to know what a good blank feels like and what a bad one costs you. I would rather explain GSM and seam allowance than tell you what is trending.
Fibre Content and Care Are Legally Required
I was sitting on the floor of my first shared studio, surrounded by half-finished screen prints and a mountain of discarded neck tags, when I realized something infuriating. Most people … Read more
Most Recycled Textiles Become Insulation
I was sitting on the floor of my shared studio last Tuesday, surrounded by a mountain of “donated” scraps that were supposed to be part of a circularity pilot program, … Read more
Repair Is Cheaper Than Replacement in Every Sense
I was hunched over a heavy-duty Juki in my first shared studio space, surrounded by the smell of ozone and cheap polyester, trying to figure out why a “premium” heavyweight … Read more
Yellowing Comes From the Antiperspirant, Not the Sweat
I was halfway through a high-pressure screen printing run last summer—standing in a humid studio with the heat lamps cranked—when I realized my favorite vintage-wash heavy cotton tee was turning … Read more
Most Defects Are Seams, Not Prints
I still remember the first time I pulled a sample out of a polybag and immediately flipped it inside out—habit, I guess—only to find the shoulder seams twisting like a … Read more
Stretching Is Easy, Returning Is the Test
I was staring at a pile of “premium” heavyweights in my studio last Tuesday—the kind of blanks that cost a fortune—and I realized we’ve all been lied to. Every brand … Read more
Taking Responsibility for the End of the Product
I was sitting in my studio last Tuesday, surrounded by a mountain of half-finished samples and some seriously questionable vintage finds, when I saw another “circularity” campaign pop up on … Read more
Grease Needs Detergent, Not Water
I still remember the first time I tried to DIY a custom workbench in that cramped shared studio; I was so obsessed with the “aesthetic” of a deep walnut finish … Read more
Inspect Before You Accept
I still remember the exact moment I realized that “premium” is often just a marketing term used to mask a total lack of oversight. I was sitting on the floor … Read more