I remember sitting on a milk crate in my first shared studio, staring at a stack of “eco-friendly” blanks that cost me a fortune but felt like sandpaper. I had … Read more
Recycling Fabric Is Harder Than Recycling Bottles
I was hunched over my sewing machine last Tuesday, trying to salvage a batch of hoodies made from what the supplier called “eco-friendly” regenerated cotton, only to realize the fiber … Read more
Measure From the Collar, Not the Shoulder
I still remember the first time I tried to scale my little shirt project, thinking I could just “eye it” and call it a day. I ended up with a … Read more
People Buy More When They Can Touch It
I remember standing in the middle of a high-end streetwear pop-up last year, surrounded by neon lights and a playlist that was way too loud, only to realize I was … Read more
Sizes Grew While Numbers Stayed
I was hunched over a cutting table last Tuesday, surrounded by scraps of heavy-weight jersey and the smell of industrial steam, trying to figure out why a “Medium” from one … Read more
Raw Denim Records Where You Sit
I remember the first time I tried to launch a small capsule collection; I spent weeks obsessing over print placement only to realize I’d completely ignored the foundation of the … Read more
Matching Colour Across Runs and Fabrics
I still remember the first time I tried to run a custom drop in the shared studio. I had spent weeks obsessing over a specific shade of sage for my … Read more
A Good Stockist Is a Long Relationship
I remember sitting on a milk crate in that cramped shared studio, surrounded by the smell of plastisol ink and cheap coffee, staring at a wholesale contract that felt like … Read more
Two Thirty Twos From Two Brands Differ by Inches
I was hunched over my cutting table last Tuesday, surrounded by half-finished heavy cotton sweats, when I realized I’d just wasted three yards of premium French Terry because the “size … Read more
The Finished Edge That Signals How It Was Woven
I remember sitting on the floor of my first shared studio, surrounded by half-finished screen prints and a mountain of cheap, mass-produced blanks that felt more like paper than fabric. … Read more