I was sitting on my studio floor last Tuesday, surrounded by a mountain of “compostable” mailers that had basically turned into a pile of expensive, useless mush because they couldn’t … Read more
Category: Printing and Production
Packaging Is the First Thing Touched
I remember sitting on the floor of my first shared studio, surrounded by a mountain of polybags that felt like they were made of recycled grocery sacks. I had just … Read more
What Must Appear and in What Language
I remember sitting on the floor of my first shared studio, surrounded by half-printed heavy cotton blanks, staring at a tiny, scratchy piece of polyester that felt like it was … Read more
Fibre Content and Care Are Legally Required
I was sitting on the floor of my first shared studio, surrounded by half-finished screen prints and a mountain of discarded neck tags, when I realized something infuriating. Most people … Read more
Most Defects Are Seams, Not Prints
I still remember the first time I pulled a sample out of a polybag and immediately flipped it inside out—habit, I guess—only to find the shoulder seams twisting like a … Read more
Inspect Before You Accept
I still remember the exact moment I realized that “premium” is often just a marketing term used to mask a total lack of oversight. I was sitting on the floor … Read more
Plan Backwards From the Release Date
I remember sitting on a milk crate in my first shared studio, surrounded by the smell of plastisol ink and the deafening hum of a heat press, staring at a … Read more
Lead Time Is the Real Difference
I still remember the first time I tried to scale my little shirt project by chasing the lowest possible unit cost. I was sitting on a floor covered in ink … Read more
Clarity Up Front Costs Less Than Corrections
I still remember the first time I tried working with manufacturers for a small drop of heavyweight hoodies. I had spent weeks obsessing over mood boards and “aesthetic” references, only … Read more
The Tech Pack Prevents Most Arguments
I still remember the absolute carnage of my first small-run drop—standing in a cramped, humid studio, staring at a box of hoodies that felt more like recycled cardboard than actual … Read more









