Category: Printing and Production

I still remember the first time I tried to scale my little shirt project by chasing the lowest possible unit cost. I was sitting on a floor covered in ink … Read more

I still remember the first time I tried working with manufacturers for a small drop of heavyweight hoodies. I had spent weeks obsessing over mood boards and “aesthetic” references, only … Read more

I still remember the absolute carnage of my first small-run drop—standing in a cramped, humid studio, staring at a box of hoodies that felt more like recycled cardboard than actual … Read more

I still remember sitting on a milk crate in that cramped shared studio, surrounded by the smell of plastisol ink and cheap polyester, staring at a sample that looked nothing … Read more

I still remember the absolute carnage of my first small-run drop. I had spent weeks obsessing over the perfect heavyweight cotton, only to realize I’d completely botched the math on … Read more

I still remember the exact moment I realized that most of what people call “design” is actually just expensive guesswork. I was hunched over a cutting table in a cramped, … Read more

I still remember the first time I tried to launch a “premium” drop. I spent weeks obsessing over the graphic design, only to realize I’d spent my entire budget on … Read more

I remember sitting in my first shared studio, staring at a pile of bleached-out blanks and wondering why my latest drop looked so cheap despite the high price tag. I … Read more

I still remember the first time I tried to launch a tiny capsule collection. I spent weeks obsessing over my graphics, only to realize too late that I’d bought a … Read more

I still remember the first time I tried to launch a tiny capsule collection; I spent weeks obsessing over color palettes and “vibes,” only to realize I’d wasted my entire … Read more