Category: Brand and Culture

I was hunched over my sewing machine last Tuesday, ripping out a seam on a “sustainable” heavyweight hoodie that had practically disintegrated after three washes, when I saw another ad … Read more

I was hunched over a heavy-duty Juki sewing machine last Tuesday, trying to patch a vintage 90s single-stitch tee that had basically disintegrated at the hem, when it hit me … Read more

I was hunched over a heat press last Tuesday, staring at a “sustainable” heavy-weight hoodie that had just arrived for a small client run, and I swear I could smell … Read more

I remember sitting on the floor of my first shared studio, surrounded by half-printed blanks and a stack of tech packs that felt more like legal documents than design guides. … Read more

I was sitting in a cramped, humid shared studio three years ago, staring at a “premium” heavyweight hoodie that had just fallen apart at the shoulder seams during a test … Read more

I remember sitting on a milk crate in a cramped, humid studio three years ago, staring at a stack of “organic” cotton blanks that felt more like sandpaper than premium … Read more

I remember sitting in my first shared studio, surrounded by the smell of plastisol ink and the hum of a heat press, staring at a sample that was supposed to … Read more

I remember sitting in a cramped, humid shared studio last summer, staring at a sample of a “tribal print” hoodie that had just arrived from a massive fast-fashion wholesaler. It … Read more

I remember sitting in a cramped, ink-stained studio three years ago, staring at a screen of finished mockups that looked incredible, only to realize I’d completely botched the attribution for … Read more

I still remember the panic in my gut when a client called me at 2 AM because they’d found out the “vintage” illustration on their new drop was actually a … Read more