Category: Brand and Culture

I still remember the first time I held a heavy-stock indie zine in my hands at a tiny studio pop-up; the smell of fresh soy ink and that specific, slightly … Read more

I was hunched over a communal cutting table last Tuesday, squinting at a 1996 Helmut Lang piece I’d finally tracked down, when I realized I wasn’t even looking at the … Read more

I still remember the first time I tried to flip a “curated” haul from a local estate sale. I was so caught up in the aesthetic of it all—the faded … Read more

I was digging through a bin of “curated” vintage last week, and honestly, I almost threw the whole rack back. Everyone is talking about the massive secondhand markets growth like … Read more

I was hunched over my cutting table last Tuesday, surrounded by a mountain of rejected scraps from a recent production run, when it hit me: we talk about the environment … Read more

I was sitting on the floor of my shared studio last Tuesday, surrounded by a mountain of “donated” scraps that were supposed to be part of a circularity pilot program, … Read more

I was sitting in my studio last Tuesday, surrounded by a mountain of half-finished samples and some seriously questionable vintage finds, when I saw another “circularity” campaign pop up on … Read more

I was sitting on my studio floor last Tuesday, surrounded by a pile of rejected samples, staring at a heavy-weight hoodie that had a seam pop after just one wash. … Read more

I was hunched over my sewing machine last Tuesday, ripping out a seam on a “sustainable” heavyweight hoodie that had practically disintegrated after three washes, when I saw another ad … Read more

I was hunched over a heavy-duty Juki sewing machine last Tuesday, trying to patch a vintage 90s single-stitch tee that had basically disintegrated at the hem, when it hit me … Read more