Category: Streetwear

I remember sitting on my studio floor last Tuesday, surrounded by a pile of “bargain” hoodies that had just arrived for a test run. As soon as I turned them … Read more

I was standing in a shared studio three years ago, staring at a “sustainable” heavy-weight hoodie that had just arrived for a small print run, and I honestly wanted to … Read more

I was sitting in my shared studio last Tuesday, staring at a sample of a “premium” heavyweight hoodie that had just come back from the digitizer. The graphic looked fine … Read more

I was standing in my tiny shared studio at 2 AM, covered in a layer of neon green ink and staring at a pile of “premium” blanks that had just … Read more

I still remember the first time I tried customising my own clothes back in my shared studio days; I had this massive, expensive vision of what a “designer” piece looked … Read more

I was hunched over my cutting table last Tuesday, surrounded by scraps of heavy-weight loopback cotton, when I realized how much the internet has turned visible mending as style into … Read more

I was hunched over a heavy-duty Juki in my first shared studio space, surrounded by the smell of ozone and cheap polyester, trying to figure out why a “premium” heavyweight … Read more

I was elbow-deep in a bin of “curated vintage” at a pop-up last week, and honestly, I almost lost it. People were paying premium prices for shirts that felt like … Read more

I was elbow-deep in a pile of thrifted heavyweights last Tuesday, trying to salvage a box of 90s blanks for a small print run, when I realized I’d just spent … Read more

I was elbow-deep in a bin of mystery textiles at a local charity shop last weekend, and I swear, I saw someone reach for a “vintage” graphic tee only to … Read more