I remember the first time I tried to launch a small capsule collection; I spent weeks obsessing over print placement only to realize I’d completely ignored the foundation of the … Read more
Matching Colour Across Runs and Fabrics
I still remember the first time I tried to run a custom drop in the shared studio. I had spent weeks obsessing over a specific shade of sage for my … Read more
A Good Stockist Is a Long Relationship
I remember sitting on a milk crate in that cramped shared studio, surrounded by the smell of plastisol ink and cheap coffee, staring at a wholesale contract that felt like … Read more
Two Thirty Twos From Two Brands Differ by Inches
I was hunched over my cutting table last Tuesday, surrounded by half-finished heavy cotton sweats, when I realized I’d just wasted three yards of premium French Terry because the “size … Read more
The Finished Edge That Signals How It Was Woven
I remember sitting on the floor of my first shared studio, surrounded by half-finished screen prints and a mountain of cheap, mass-produced blanks that felt more like paper than fabric. … Read more
A Small Percentage Changes Everything
I remember sitting on the floor of my first shared studio, surrounded by half-printed blanks and a growing sense of fury because a “premium” heavyweight jersey I’d ordered had absolutely … Read more
Blends Trade One Property for Another
I remember sitting on the floor of my first shared studio, surrounded by half-printed tees and a mounting sense of fury because a “premium” 100% cotton blank I’d spent way … Read more
Each Colour Becomes Its Own Screen
I still remember the first time I tried to run a custom design through a professional screen setup, only to end up with a pile of expensive, wasted blanks because … Read more
Trousers That Carried a Century of Meaning
I was sitting on the floor of a cramped, humid studio three years ago, surrounded by half-finished screen prints and a pile of “premium” jeans I’d bought from a hypebeast … Read more
Wholesale Trades Margin for Reach
I remember sitting on a milk crate in my first shared studio, surrounded by half-empty ink cans and the smell of curing plastisol, staring at a spreadsheet that made absolutely … Read more