I remember sitting on a milk crate in my first shared studio, staring in disbelief at a heavy-duty 400 GSM hoodie that had basically melted under a standard steam setting. … Read more
Texture Adds Interest Without Adding Noise
I was hunched over a heavy-duty industrial sewing machine last Tuesday, trying to piece together a sample using a massive 450 GSM fleece and a scrap of paper-thin, silk-blend jersey, … Read more
Proportion Matters More Than Size
I’m so tired of seeing “style guides” for shorter people that basically just suggest wearing monochromatic outfits and avoiding baggy clothes like they’re radioactive. It’s such a reductive, boring way … Read more
The Difference Is Usually Credit and Benefit
I remember sitting in my first shared studio, surrounded by the smell of plastisol ink and the hum of a heat press, staring at a sample that was supposed to … Read more
Custom Patterns Cost Ten Times More
I still remember the first time I tried to launch a “premium” drop. I spent weeks obsessing over the graphic design, only to realize I’d spent my entire budget on … Read more
Heavy Knits Should Dry Flat
I still remember the absolute heartbreak of pulling a perfectly heavy, 300 GSM boxy tee out of a high-heat dryer, only to realize it had mutated into a weird, shrunken … Read more
Lint Is Your Clothing Leaving
I was sitting in my shared studio last Tuesday, staring at a pile of heavy-duty 300 GSM blanks I’d just finished screen printing, when I realized I’d made the ultimate … Read more
Garment Dyeing Gives Uneven Character on Purpose
I remember sitting in my first shared studio, staring at a pile of bleached-out blanks and wondering why my latest drop looked so cheap despite the high price tag. I … Read more
Research Before You Reference
I remember sitting in a cramped, humid shared studio last summer, staring at a sample of a “tribal print” hoodie that had just arrived from a massive fast-fashion wholesaler. It … Read more
Standard Sizing Assumes an Average Nobody Is
I spent three years in a cramped shared studio, surrounded by the smell of plastisol ink and the constant hum of an industrial serger, before I realized that most “inclusive” … Read more