I remember standing outside a studio in East London last February, shivering in a “technical” shell that cost more than my first month’s rent. The marketing promised it was a … Read more
Hanging a Heavy Knit Stretches the Shoulders
I was staring at a stack of 400gsm heavyweight blanks in my studio last week, and all I could think about was how much money people throw away by following … Read more
Certifications Vary Enormously in Rigour
I remember sitting on the floor of my first shared studio, surrounded by half-printed blanks and a stack of tech packs that felt more like legal documents than design guides. … Read more
Expect Three Rounds Before It Is Right
I still remember sitting on a milk crate in that cramped shared studio, surrounded by the smell of plastisol ink and cheap polyester, staring at a sample that looked nothing … Read more
Tall Sizes Exist and Are Rarely Stocked
I remember sitting on the floor of my first shared studio, surrounded by half-printed blanks and a mountain of returns, staring at a heavy-weight hoodie that looked perfect on a … Read more
The Jacket Is Seen Most and Replaced Least
I remember sitting on the floor of my first shared studio, surrounded by half-printed blanks and a pile of “premium” puffer jackets that had literally fallen apart at the seams … Read more
Knits Fold, Wovens Hang
I once spent three weeks obsessing over a batch of heavyweight loopback cotton hoodies, only to realize I’d ruined the entire silhouette because I shoved them into a crowded drawer … Read more
One Pattern Scaled Across a Size Run
I still remember the absolute carnage of my first small-run drop. I had spent weeks obsessing over the perfect heavyweight cotton, only to realize I’d completely botched the math on … Read more
Five Items Cover Most Situations
I’ve spent more hours than I care to admit hunched over a screen printing press, watching cheap, thin fabrics warp and twist under the heat. It’s infuriating because most of … Read more
Saying Less Than You Know Reads as Hiding
I was sitting in a cramped, humid shared studio three years ago, staring at a “premium” heavyweight hoodie that had just fallen apart at the shoulder seams during a test … Read more