I was staring at a pile of “premium” charcoal knits in my studio last week, and honestly, it just made me angry. Everyone on social media acts like monochrome outfits … Read more
Credit and Pay, in That Order of Visibility
I remember sitting in a cramped, ink-stained studio three years ago, staring at a screen of finished mockups that looked incredible, only to realize I’d completely botched the attribution for … Read more
Consistency Between Batches Is the Real Test
I still remember the first time I tried to launch a tiny capsule collection. I spent weeks obsessing over my graphics, only to realize too late that I’d bought a … Read more
Three Colours Is Usually the Limit
I spent three hours last Tuesday staring at a pile of deadstock heavy jersey, trying to figure out why a specific mustard yellow looked intentional against a forest green, but … Read more
Shoulders Are the Expensive Alteration
I remember sitting on a milk crate in that cramped shared studio, staring at a stack of “premium” heavyweights that looked great on a hanger but fit like a cardboard … Read more
The Dryer Causes Most Long Term Damage
I once spent three weeks obsessing over sourcing the perfect 300 GSM heavy-weight cotton blank, only to watch my entire first run turn into shrunken, misshapen rags because I didn’t … Read more
Shortening at the Cuff Costs More Than at the Seam
I was staring at a stack of vintage 90s blanks in my studio last week, absolutely gutted because the sleeve length was just off—too long, too baggy, and completely killing … Read more
Oversized Only Works if Something Else Is Fitted
I remember standing in my first shared studio, staring at a pile of “premium” streetwear blanks that were supposed to be the next big thing. I’d ordered these massive, heavy-duty … Read more
Most Clothes Need Airing, Not Washing
I was sitting in my shared studio last Tuesday, staring at a pile of “premium” heavy-weight blanks that had basically turned into glorified rags after just three cycles in a … Read more
Who Owns the Design You Commissioned
I still remember the panic in my gut when a client called me at 2 AM because they’d found out the “vintage” illustration on their new drop was actually a … Read more