I still remember the first time I tried to launch a “premium” drop. I spent weeks obsessing over the graphic design, only to realize I’d spent my entire budget on … Read more
Heavy Knits Should Dry Flat
I still remember the absolute heartbreak of pulling a perfectly heavy, 300 GSM boxy tee out of a high-heat dryer, only to realize it had mutated into a weird, shrunken … Read more
Lint Is Your Clothing Leaving
I was sitting in my shared studio last Tuesday, staring at a pile of heavy-duty 300 GSM blanks I’d just finished screen printing, when I realized I’d made the ultimate … Read more
Garment Dyeing Gives Uneven Character on Purpose
I remember sitting in my first shared studio, staring at a pile of bleached-out blanks and wondering why my latest drop looked so cheap despite the high price tag. I … Read more
Research Before You Reference
I remember sitting in a cramped, humid shared studio last summer, staring at a sample of a “tribal print” hoodie that had just arrived from a massive fast-fashion wholesaler. It … Read more
Standard Sizing Assumes an Average Nobody Is
I spent three years in a cramped shared studio, surrounded by the smell of plastisol ink and the constant hum of an industrial serger, before I realized that most “inclusive” … Read more
Same Colour, Different Textures
I was staring at a pile of “premium” charcoal knits in my studio last week, and honestly, it just made me angry. Everyone on social media acts like monochrome outfits … Read more
Credit and Pay, in That Order of Visibility
I remember sitting in a cramped, ink-stained studio three years ago, staring at a screen of finished mockups that looked incredible, only to realize I’d completely botched the attribution for … Read more
Consistency Between Batches Is the Real Test
I still remember the first time I tried to launch a tiny capsule collection. I spent weeks obsessing over my graphics, only to realize too late that I’d bought a … Read more
Three Colours Is Usually the Limit
I spent three hours last Tuesday staring at a pile of deadstock heavy jersey, trying to figure out why a specific mustard yellow looked intentional against a forest green, but … Read more