I spent three hours last Tuesday staring at a mountain of clothes, trying to figure out why my closet felt like a graveyard of “must-have” pieces that actually serve zero … Read more
Category: Streetwear
Waterproof and Warm Are Two Different Purchases
I remember standing outside a studio in East London last February, shivering in a “technical” shell that cost more than my first month’s rent. The marketing promised it was a … Read more
The Jacket Is Seen Most and Replaced Least
I remember sitting on the floor of my first shared studio, surrounded by half-printed blanks and a pile of “premium” puffer jackets that had literally fallen apart at the seams … Read more
Five Items Cover Most Situations
I’ve spent more hours than I care to admit hunched over a screen printing press, watching cheap, thin fabrics warp and twist under the heat. It’s infuriating because most of … Read more
Fewer Pieces That All Work Together
I spent three years in a shared studio surrounded by mountains of “essential” organic cotton tees that fell apart after exactly four washes. It’s infuriating how the fashion industry has … Read more
Texture Adds Interest Without Adding Noise
I was hunched over a heavy-duty industrial sewing machine last Tuesday, trying to piece together a sample using a massive 450 GSM fleece and a scrap of paper-thin, silk-blend jersey, … Read more
Same Colour, Different Textures
I was staring at a pile of “premium” charcoal knits in my studio last week, and honestly, it just made me angry. Everyone on social media acts like monochrome outfits … Read more
Three Colours Is Usually the Limit
I spent three hours last Tuesday staring at a pile of deadstock heavy jersey, trying to figure out why a specific mustard yellow looked intentional against a forest green, but … Read more
Oversized Only Works if Something Else Is Fitted
I remember standing in my first shared studio, staring at a pile of “premium” streetwear blanks that were supposed to be the next big thing. I’d ordered these massive, heavy-duty … Read more
Silhouette Matters More Than Any Single Item
I remember sitting on a milk crate in my first shared studio, surrounded by the smell of plastisol ink and the hum of a heat press, staring at a batch … Read more









