I remember sitting on the floor of my first shared studio, surrounded by half-printed blanks and a pile of “premium” puffer jackets that had literally fallen apart at the seams … Read more
Category: Streetwear
Five Items Cover Most Situations
I’ve spent more hours than I care to admit hunched over a screen printing press, watching cheap, thin fabrics warp and twist under the heat. It’s infuriating because most of … Read more
Fewer Pieces That All Work Together
I spent three years in a shared studio surrounded by mountains of “essential” organic cotton tees that fell apart after exactly four washes. It’s infuriating how the fashion industry has … Read more
Texture Adds Interest Without Adding Noise
I was hunched over a heavy-duty industrial sewing machine last Tuesday, trying to piece together a sample using a massive 450 GSM fleece and a scrap of paper-thin, silk-blend jersey, … Read more
Same Colour, Different Textures
I was staring at a pile of “premium” charcoal knits in my studio last week, and honestly, it just made me angry. Everyone on social media acts like monochrome outfits … Read more
Three Colours Is Usually the Limit
I spent three hours last Tuesday staring at a pile of deadstock heavy jersey, trying to figure out why a specific mustard yellow looked intentional against a forest green, but … Read more
Oversized Only Works if Something Else Is Fitted
I remember standing in my first shared studio, staring at a pile of “premium” streetwear blanks that were supposed to be the next big thing. I’d ordered these massive, heavy-duty … Read more
Silhouette Matters More Than Any Single Item
I remember sitting on a milk crate in my first shared studio, surrounded by the smell of plastisol ink and the hum of a heat press, staring at a batch … Read more
Layering Solves Weather and Proportion at Once
I spent three years in a shared studio watching people buy $400 “designer” hoodies just to throw a flimsy flannel over them, thinking they were mastering the art of the … Read more
The Brim Shape Dates the Decade
I was hunched over a heat press in a cramped, humid studio three years ago, staring at a “premium” shipment of six-panel hats that looked great in the catalog but … Read more









