Category: Brand and Culture

I was sitting in my shared studio last Tuesday, surrounded by the smell of plastisol ink and the hum of a heat press, scrolling through a “must-have” streetwear drop that … Read more

I remember sitting on a milk crate in a cramped, humid studio last summer, staring at a digital proof that looked absolutely nothing like the heavy-weight cotton hoodie sitting in … Read more

I remember sitting in my first shared studio, surrounded by the smell of plastisol ink and half-finished screen prints, staring at a website that looked like a million bucks but … Read more

I remember sitting on a milk crate in a cramped, humid studio last summer, staring at a pile of “limited edition” hoodies from a local collab that had just arrived. … Read more

I remember sitting on a milk crate in a cramped, humid studio last summer, surrounded by half-printed blanks and the smell of plastisol ink, listening to a “brand consultant” drone … Read more

I was standing in a shared studio three years ago, staring at a “limited edition” heavyweight hoodie that cost more than my monthly rent, only to realize the inside was … Read more

I was sitting in a cramped, humid studio last Tuesday, staring at a pile of “premium” heavyweights that were supposed to be the backbone of a new drop. The marketing … Read more

I still remember the smell of fresh plastisol ink and the crushing weight of a $2,000 invoice for a shipment of heavyweight blanks that sat in my studio for six … Read more

I remember sitting in a cramped, ink-stained studio last summer, staring at a sample batch of hoodies that looked like absolute garbage. I’d spent weeks obsessing over the heavyweight cotton … Read more

I remember sitting on a milk crate in my first shared studio, surrounded by the overwhelming smell of plastisol ink and half-finished screen prints, staring at a blank notebook. I … Read more