Category: Brand and Culture

I was sitting in my shared studio last Tuesday, staring at a stack of “limited edition” hoodies that had just arrived, and I felt that familiar, sick knot in my … Read more

I was sitting on the floor of my first shared studio, surrounded by half-empty screen printing inks and a mountain of cheap, scratchy blanks that felt more like sandpaper than … Read more

I remember sitting in my first shared studio, surrounded by the smell of plastisol ink and the hum of a heat press, watching a “next big thing” brand go into … Read more

I was sitting on a milk crate in my first shared studio, staring at a stack of “premium” heavy-weight blanks that had just arrived, and I felt like a total … Read more

I remember sitting on a milk crate in my first shared studio, surrounded by the smell of plastisol ink and cheap coffee, staring at a spreadsheet that made zero sense. … Read more

I remember standing in the middle of a high-end streetwear pop-up last year, surrounded by neon lights and a playlist that was way too loud, only to realize I was … Read more

I remember sitting on a milk crate in that cramped shared studio, surrounded by the smell of plastisol ink and cheap coffee, staring at a wholesale contract that felt like … Read more

I remember sitting on a milk crate in my first shared studio, surrounded by half-empty ink cans and the smell of curing plastisol, staring at a spreadsheet that made absolutely … Read more

I was sitting in my shared studio last Tuesday, surrounded by the smell of plastisol ink and the hum of a heat press, scrolling through a “must-have” streetwear drop that … Read more

I remember sitting on a milk crate in a cramped, humid studio last summer, staring at a digital proof that looked absolutely nothing like the heavy-weight cotton hoodie sitting in … Read more