Category: Brand and Culture

I was sitting in a cramped, humid shared studio three years ago, staring at a “premium” heavyweight hoodie that had just fallen apart at the shoulder seams during a test … Read more

I remember sitting on a milk crate in a cramped, humid studio three years ago, staring at a stack of “organic” cotton blanks that felt more like sandpaper than premium … Read more

I remember sitting in my first shared studio, surrounded by the smell of plastisol ink and the hum of a heat press, staring at a sample that was supposed to … Read more

I remember sitting in a cramped, humid shared studio last summer, staring at a sample of a “tribal print” hoodie that had just arrived from a massive fast-fashion wholesaler. It … Read more

I remember sitting in a cramped, ink-stained studio three years ago, staring at a screen of finished mockups that looked incredible, only to realize I’d completely botched the attribution for … Read more

I still remember the panic in my gut when a client called me at 2 AM because they’d found out the “vintage” illustration on their new drop was actually a … Read more

I remember sitting in my first shared studio, surrounded by the smell of plastisol ink and the hum of a heat press, feeling like I’d finally cracked the code because … Read more

I remember sitting on the floor of my first shared studio, surrounded by half-printed tees and a mountain of samples that looked identical on a screen but felt like sandpaper … Read more

I was sitting in my shared studio last Tuesday, staring at a stack of “limited edition” hoodies that had just arrived, and I felt that familiar, sick knot in my … Read more

I was sitting on the floor of my first shared studio, surrounded by half-empty screen printing inks and a mountain of cheap, scratchy blanks that felt more like sandpaper than … Read more