I still remember the smell of fresh plastisol ink and the crushing weight of a $2,000 invoice for a shipment of heavyweight blanks that sat in my studio for six … Read more
Category: Brand and Culture
It Has to Work at One Centimetre
I remember sitting in a cramped, ink-stained studio last summer, staring at a sample batch of hoodies that looked like absolute garbage. I’d spent weeks obsessing over the heavyweight cotton … Read more
Check the Trademark Before You Print Anything
I remember sitting on a milk crate in my first shared studio, surrounded by the overwhelming smell of plastisol ink and half-finished screen prints, staring at a blank notebook. I … Read more
Voice Is What Survives Without the Logo
I was sitting in a cramped, humid shared studio last Tuesday, staring at a pile of “premium” blanks that felt more like recycled paper than actual cotton, and it hit … Read more
Most Start With One Design and No Plan
I still remember the smell of burnt plastisol ink and the headache that came from trying to press a design onto a “premium” heavy cotton tee that turned out to … Read more




