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  • Category: Brand and Culture

    Building an audience before products strategy.

    Have Somebody to Sell to First

    February 15, 2026Devon Achebe-LindqvistBrand and Culture

    I still remember the smell of fresh plastisol ink and the crushing weight of a $2,000 invoice for a shipment of heavyweight blanks that sat in my studio for six … Read more

    Logo design considerations for small scale visibility.

    It Has to Work at One Centimetre

    February 3, 2026August 27, 2026Devon Achebe-LindqvistBrand and Culture

    I remember sitting in a cramped, ink-stained studio last summer, staring at a sample batch of hoodies that looked like absolute garbage. I’d spent weeks obsessing over the heavyweight cotton … Read more

    Tips for naming a clothing brand safely.

    Check the Trademark Before You Print Anything

    February 1, 2026Devon Achebe-LindqvistBrand and Culture

    I remember sitting on a milk crate in my first shared studio, surrounded by the overwhelming smell of plastisol ink and half-finished screen prints, staring at a blank notebook. I … Read more

    Tips for finding a brand voice.

    Voice Is What Survives Without the Logo

    January 22, 2026Devon Achebe-LindqvistBrand and Culture

    I was sitting in a cramped, humid shared studio last Tuesday, staring at a pile of “premium” blanks that felt more like recycled paper than actual cotton, and it hit … Read more

    Learning how small clothing brands start.

    Most Start With One Design and No Plan

    January 17, 2026Devon Achebe-LindqvistBrand and Culture

    I still remember the smell of burnt plastisol ink and the headache that came from trying to press a design onto a “premium” heavy cotton tee that turned out to … Read more

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