I remember sitting on a milk crate in a cramped, humid studio three years ago, staring at a stack of “organic” cotton blanks that felt more like sandpaper than premium … Read more
Author: Devon Achebe-Lindqvist
I have printed enough shirts to know what a good blank feels like and what a bad one costs you. I would rather explain GSM and seam allowance than tell you what is trending.
Steam Does the Work, Not Pressure
I remember sitting on a milk crate in my first shared studio, staring in disbelief at a heavy-duty 400 GSM hoodie that had basically melted under a standard steam setting. … Read more
Texture Adds Interest Without Adding Noise
I was hunched over a heavy-duty industrial sewing machine last Tuesday, trying to piece together a sample using a massive 450 GSM fleece and a scrap of paper-thin, silk-blend jersey, … Read more
Proportion Matters More Than Size
I’m so tired of seeing “style guides” for shorter people that basically just suggest wearing monochromatic outfits and avoiding baggy clothes like they’re radioactive. It’s such a reductive, boring way … Read more
The Difference Is Usually Credit and Benefit
I remember sitting in my first shared studio, surrounded by the smell of plastisol ink and the hum of a heat press, staring at a sample that was supposed to … Read more
Custom Patterns Cost Ten Times More
I still remember the first time I tried to launch a “premium” drop. I spent weeks obsessing over the graphic design, only to realize I’d spent my entire budget on … Read more
Heavy Knits Should Dry Flat
I still remember the absolute heartbreak of pulling a perfectly heavy, 300 GSM boxy tee out of a high-heat dryer, only to realize it had mutated into a weird, shrunken … Read more
Lint Is Your Clothing Leaving
I was sitting in my shared studio last Tuesday, staring at a pile of heavy-duty 300 GSM blanks I’d just finished screen printing, when I realized I’d made the ultimate … Read more
Garment Dyeing Gives Uneven Character on Purpose
I remember sitting in my first shared studio, staring at a pile of bleached-out blanks and wondering why my latest drop looked so cheap despite the high price tag. I … Read more
Research Before You Reference
I remember sitting in a cramped, humid shared studio last summer, staring at a sample of a “tribal print” hoodie that had just arrived from a massive fast-fashion wholesaler. It … Read more