Category: Printing and Production

I still remember the first time I tried to launch a “premium” drop. I spent weeks obsessing over the graphic design, only to realize I’d spent my entire budget on … Read more

I remember sitting in my first shared studio, staring at a pile of bleached-out blanks and wondering why my latest drop looked so cheap despite the high price tag. I … Read more

I still remember the first time I tried to launch a tiny capsule collection. I spent weeks obsessing over my graphics, only to realize too late that I’d bought a … Read more

I still remember the first time I tried to launch a tiny capsule collection; I spent weeks obsessing over color palettes and “vibes,” only to realize I’d wasted my entire … Read more

I remember sitting on a milk crate in my first shared studio, surrounded by the smell of plastisol ink and cheap coffee, staring at a pile of “premium” blanks that … Read more

I still remember sitting on the floor of my first shared studio, surrounded by half-empty ink cans and a mountain of cheap, scratchy blanks that I’d been tricked into buying. … Read more

I still remember the smell of burnt ozone and cheap polyester from that first shared studio space I worked in, staring at a box of fifty hoodies that looked nothing … Read more

I still remember the smell of that first shared studio—a thick, cloying mix of solvent and burnt cotton that stayed in my hair for days. I was so convinced that … Read more

I was standing in my shared studio three years ago, staring at a stack of “premium” heavyweight hoodies I’d just spent way too much money on, only to watch the … Read more

I still remember the first time I tried to launch my own little line of tees; I’d spent weeks obsessing over the graphic design, only to have the entire batch … Read more