I still remember the smell of that first shared studio—a thick, cloying mix of solvent and burnt cotton that stayed in my hair for days. I was so convinced that … Read more
Category: Printing and Production
Undercured Ink Cracks Within Weeks
I was standing in my shared studio three years ago, staring at a stack of “premium” heavyweight hoodies I’d just spent way too much money on, only to watch the … Read more
Most Print Failure Is a Washing Problem
I still remember the first time I tried to launch my own little line of tees; I’d spent weeks obsessing over the graphic design, only to have the entire batch … Read more
Printing Past the Seams Changes the Process
I remember sitting on a milk crate in my first shared studio, staring at a pile of “premium” blanks that had just arrived for a client’s run of oversized and … Read more
Measure From the Collar, Not the Shoulder
I still remember the first time I tried to scale my little shirt project, thinking I could just “eye it” and call it a day. I ended up with a … Read more
Matching Colour Across Runs and Fabrics
I still remember the first time I tried to run a custom drop in the shared studio. I had spent weeks obsessing over a specific shade of sage for my … Read more
Each Colour Becomes Its Own Screen
I still remember the first time I tried to run a custom design through a professional screen setup, only to end up with a pile of expensive, wasted blanks because … Read more
One Scales Forever, the Other Does Not
I still remember the absolute sinking feeling in my gut when I saw my first “professional” print run come back from the shop. I’d spent weeks obsessing over the graphic, … Read more
Vector for Screen Print, High Resolution for Digital
I still remember the first time I tried to launch my own little run of tees in that cramped, shared studio. I had this gorgeous, sprawling illustration in my head, … Read more
Embroidery Outlasts Print and Costs More
I remember sitting in my first shared studio, staring at a stack of premium heavyweight hoodies I’d spent way too much of my savings on, only to realize I’d completely … Read more









