I was hunched over my first industrial machine in that cramped, humid shared studio, trying to figure out why my sample looked like a crumpled napkin instead of a structured … Read more
Category: Printing and Production
Someone Has to Turn the Artwork Into Stitches
I still remember the first time I tried to run a custom logo on a heavy 400 GSM hoodie, only to watch the fabric bunch up like a crumpled soda … Read more
It Only Works on White Polyester
I remember sitting in that cramped shared studio last summer, staring at a pile of “premium” white tees that looked great on screen but turned into a muddy, pastel disaster … Read more
Cut, Weed and Press
I still remember the smell of scorched polyester from my first year in the shared studio—that acrid, chemical stench that hits you when you realize you’ve just ruined a fifty-dollar … Read more
Print, Peel and Press
I still remember the first time I tried to scale up my little shirt project; I was sitting on a floor covered in plastic scraps, staring at a pile of … Read more
Digital Detail With Limits on Fabric
I still remember the first time I tried to launch a small run in that cramped, shared studio; I had spent weeks obsessing over a graphic, only to realize the … Read more
Removing the Dye Instead of Adding Ink
I still remember the first time I tried to pull off a complex design using discharge printing in that cramped, shared studio I used to work in. I was so … Read more
One Sits on Top, the Other Sinks in
I still remember the first time I tried to launch my own little line of tees in that cramped, shared studio. I thought I’d nailed the design, but when the … Read more
One Screen Per Colour, Every Time
I still remember the first time I tried to launch my own little line in that cramped, shared studio—the smell of plastisol ink was so thick I could practically taste … Read more








