I spent three hours last Tuesday hunched over a vintage 90s work jacket, trying to figure out if a structural adjustment would actually hold or if I was just wasting … Read more
Author: Devon Achebe-Lindqvist
I have printed enough shirts to know what a good blank feels like and what a bad one costs you. I would rather explain GSM and seam allowance than tell you what is trending.
Cleaning Depends Entirely on the Upper
Stop wasting your money on those “premium” sneaker cleaning kits that come in fancy-ass packaging just to tell you to use a soft brush. Honestly, half the stuff they market … Read more
Thirty Degrees Cleans More Than You Think
I still remember the absolute heartbreak of pulling a perfectly screen-printed, heavy-weight vintage-style tee out of the dryer only to realize it had shrunk three full sizes because I followed … Read more
Three Parts Glued, Stitched or Both
I was hunched over a heavy-duty sewing machine in my first shared studio, surrounded by the smell of industrial dye and burnt polyester, when I realized something: most people are … Read more
Sizing Up Changes Length Too, Not Just Width
I remember standing in a cramped shared studio last year, staring at a pile of “premium” heavyweights that I’d just finished printing. I had tried sizing up for oversized looks … Read more
Frequent Discounts Teach People to Wait
I remember sitting in my first shared studio, surrounded by the smell of plastisol ink and the hum of a heat press, watching a “next big thing” brand go into … Read more
Undercured Ink Cracks Within Weeks
I was standing in my shared studio three years ago, staring at a stack of “premium” heavyweight hoodies I’d just spent way too much money on, only to watch the … Read more
Most Print Failure Is a Washing Problem
I still remember the first time I tried to launch my own little line of tees; I’d spent weeks obsessing over the graphic design, only to have the entire batch … Read more
Two Sizes Down Is a Common Rule and Often Wrong
I still remember the first time I tried to scale a pattern for a small-run drop using imported blanks. I had ordered what I thought was a standard Large, only … Read more
Shoes Collected Rather Than Worn
I was sitting in a cramped, humid studio last summer, staring at a stack of “limited edition” drops that had arrived for a client, and honestly? I just wanted to … Read more