I was elbow-deep in a bin of “curated vintage” at a pop-up last week, and honestly, I almost lost it. People were paying premium prices for shirts that felt like … Read more
Author: Devon Achebe-Lindqvist
I have printed enough shirts to know what a good blank feels like and what a bad one costs you. I would rather explain GSM and seam allowance than tell you what is trending.
Stretch Forgives a Size, Not a Shape
I remember sitting on the floor of my first shared studio, surrounded by scraps of jersey and a growing sense of resentment, staring at a sample that looked perfect on … Read more
Extra Fabric Where the Body Bends
I remember sitting on the floor of my first shared studio, surrounded by half-finished samples and the smell of plastisol ink, staring at a pair of heavy-duty cargos that looked … Read more
Treat It Cold and Treat It Fast
I was hunched over my cutting table last Tuesday, trying to inspect the grainline on a fresh batch of heavy-weight organic cotton, when a rogue splash of espresso hit the … Read more
Plan Backwards From the Release Date
I remember sitting on a milk crate in my first shared studio, surrounded by the smell of plastisol ink and the deafening hum of a heat press, staring at a … Read more
Repairing Builds More Loyalty Than Discounting
I was sitting on my studio floor last Tuesday, surrounded by a pile of rejected samples, staring at a heavy-weight hoodie that had a seam pop after just one wash. … Read more
Old Sizes Mean Nothing Today
I was elbow-deep in a pile of thrifted heavyweights last Tuesday, trying to salvage a box of 90s blanks for a small print run, when I realized I’d just spent … Read more
Brands Entering Their Own Secondhand Market
I was hunched over my sewing machine last Tuesday, ripping out a seam on a “sustainable” heavyweight hoodie that had practically disintegrated after three washes, when I saw another ad … Read more
Patience Is the Only Real Skill
I was elbow-deep in a bin of mystery textiles at a local charity shop last weekend, and I swear, I saw someone reach for a “vintage” graphic tee only to … Read more
Pills Come From Friction, Not Poor Quality Alone
I was sitting in my studio last Tuesday, staring at a batch of “premium” heavyweight tees I’d just finished printing, when I realized the customer returns were already piling up. … Read more