I was sitting in my shared studio last Tuesday, staring at a “limited drop” hoodie that cost more than my monthly rent, and I just couldn’t stop laughing. The branding … Read more
Author: Devon Achebe-Lindqvist
I have printed enough shirts to know what a good blank feels like and what a bad one costs you. I would rather explain GSM and seam allowance than tell you what is trending.
Voice Is What Survives Without the Logo
I was sitting in a cramped, humid shared studio last Tuesday, staring at a pile of “premium” blanks that felt more like recycled paper than actual cotton, and it hit … Read more
Most Start With One Design and No Plan
I still remember the smell of burnt plastisol ink and the headache that came from trying to press a design onto a “premium” heavy cotton tee that turned out to … Read more
It Started With Surf Shops, Not Fashion Houses
I was sitting in a cramped, humid studio last Tuesday, staring at a “luxury” hoodie that cost more than my monthly rent, and I couldn’t help but laugh. The stitching … Read more
Four Measurements Cover Most Purchases
I’ve spent way too many late nights in a cramped, ink-stained studio staring at a pile of expensive, wasted blanks just because a “size guide” didn’t actually account for how … Read more
One Screen Per Colour, Every Time
I still remember the first time I tried to launch my own little line in that cramped, shared studio—the smell of plastisol ink was so thick I could practically taste … Read more
Not All Cotton Is the Same Plant Quality
I remember sitting on a cold studio floor three years ago, staring at a pile of “premium” blanks I’d just spent way too much money on, only to watch them … Read more